Pre-Lease Fitness Center Risk Advisory Services
We provide experienced solutions for effective risk mitigation.
About Adam Shaw Advisory
Fitness Center Risk Advisory
Adam Shaw
212-920-1420
Pre-Lease financial modeling and risk review for first time fitness center operators.
Fitness Industry | 30+ Years
Adam Shaw has spent over three decades developing and opening fitness facilities across various markets. His experience includes site selection, lease negotiation, buildout oversight, multi-club operations, and financial modeling.
As a specialist in risk advisory, Adam has assessed and developed numerous facilities, concentrating on identifying financial and operational risks before any long-term lease commitments are made.
He primarily collaborates with first-time independent operators and franchisees who seek a disciplined, data-driven assessment of site viability, break-even modeling, and lease exposure prior to signing. If you are launching soon and need expert insights, please feel free to contact us.
Adam was part of the leadership team at Gym Masters, Inc., an INC. 500 company (1991–1993), where he developed and operated 10 locations under the Gold's Gym brand in the San Francisco Bay Area and Honolulu, Hawaii. The company was also featured on the cover of Club Industry magazine, included in their Top 100 list (1995), and recognized by the San Francisco Business Times as one of the Bay Area’s fastest-growing companies (1993).
Adam’s approach combines real-world operational experience with careful financial stress testing—ensuring that enthusiasm is balanced with financial prudence.
Fitness Center Risk Advisory
Pre-Lease Financial Stress Test & Site Viability Review for First-Time Fitness Center Operators & Franchisees
Signing a lease represents the most significant financial commitment you will make when opening a fitness facility. Before you commit to a 10-year obligation, this risk advisory engagement will provide a comprehensive financial and operational stress test of your proposed location.
Scope of Review
1. Lease Risk Assessment (Business Review – Not Legal Advice)
• Base rent vs projected revenue alignment
• CAM / NNN structure evaluation
• Escalation schedule impact
• Term length and exposure analysis
• Personal guarantee risk discussion
2. Parking & Access Study
• Parking ratio vs projected peak capacity
• Ingress / egress considerations
• Visibility and frontage review
• Membership ceiling implications
3. 24-Month Pro Forma & Break-Even Modeling
• Conservative membership ramp projection
• Revenue per member analysis
• Payroll structure modeling
• Cash Flow Infusions and Timing
• EBITDA forecast
• Break-even timeline identification
4. Space Plan & Equipment Layout Review
• Revenue per square foot analysis
• Utilization optimization
• Dead-space identification
• PT & ancillary revenue opportunities
• Future expansion flexibility
5. Competitive & Market Radius Analysis
• 3–5-mile competitive mapping
• Pricing comparison
• Demographic & income overlay
• Market saturation indicators
• Penetration potential
Deliverables
• Written feasibility report
• Full 24 Month Estimated Profit and Loss Statement
• Three revision rounds included
Engagement Fee
$4,499.00
50% due upon engagement
50% upon delivery
For more information or to get started, please contact us:
Adam Shaw
212-920-1420